Lily AI orchestrates pricing, buyer routing, and clearance for FMCG brands — so you recover better margins without brokers, spreadsheets, or brand risk.
Business Times / UOB 2025 Sustainability Award Winner · Backed by Insignia Ventures
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Excess stock is inevitable. The way most brands handle it isn't working. Brokers are slow, opaque, and inconsistent — and by the time action is taken, the window to recover value has already closed.
before the sale
Three teams, three spreadsheets, zero alignment. While you're debating floors, the shelf life clock is running.
during the sale
No KYC, no geographic lock, no resale restrictions. Next week they're your cheapest competitor.
After the sale
At 40% below MSRP, from a batch you can't trace, by a buyer you can't name. You found out from a retailer complaint.
Of annual revenue lost to inventory write-offs. Every year. Already in your numbers
Average delay from excess flag to first sale action. That's three weeks of expiry burning.
Brands discover grey market listings from a retailer complaint — not internal monitoring.
Below MSRP — the typical grey market price point that kills your retail channel.
The real trade-off
The grey market doesn't wait for your decision. Your stock is already
moving — through channels you didn't approve.
The Old Way
Offer rejected. Product sits. Storage costs mount. Eventually destroyed — while the same SKU floods grey markets at lower prices anyway.
No KYC. No geographic lock. No resale restrictions. That buyer is now your cheapest competitor — undercutting your retail partners in three markets simultaneously.
Once it leaves the warehouse, it's gone. No traceability. No way to find which batch caused the grey market problem you're now reacting to.
Destruction costs money. It misses your zero-waste targets. And it doesn't stop grey market units already in circulation from the same product line.
What Lily AI does instead
8 years of first-party data. 1B+ units. Real market floors — not static finance numbers. Recover more, faster.
KYC on every buyer. Geographic restrictions enforced in the system — not written in a contract nobody checks. Your terms hold, automatically, at scale.
Batch-level traceability means you don't react — you act. Pull the thread. Identify the breach. Issue the compliance notice. All before your retail partner files a complaint.
Employee stores, marketplace, auctions, catalogues — all white-labelled, all controlled. Sell without sacrificing brand integrity.
From demand → pricing → sales execution. Already leaking? This is how you stop it.
Workflow automation
Upload your inventory. Lily AI enriches, prices, and lists it across channels in minutes.
PSI pricing engine
Pricing built on millions of real FMCG transactions — not broker estimates or gut feel.
Buyer control
KYC-verified buyers only. Geographic locks and channel controls enforced automatically.
Post-sale visibility
Full unit-level trace to every buyer. You know before the retailer calls.
See Lily in action
What used to take weeks of spreadsheets and broker calls — done in minutes. With a full audit trail.
Brand protection
Three layers of control. Every unit, within the boundaries you set — before, during, and after the sale.
Control who buys your inventory
Control how data is shared
Trace every unit to final buyer
The write-off looks small. The opportunity isn’t. Enter your numbers.
Since 2018, we've managed liquidation for L'Oréal, Unilever, Havaianas, and P&G. We built Lily AI because we saw firsthand how the current system fails brands — on margin and on brand safety.
Active markets
live on platform
Founded in Singapore
UNITS LIQUIDATED
Stop the Leakage
See how your excess inventory is impacting pricing, channels, and
brand risk — before it's too late.
No commitment required. Onboarding takes less than a week.